The video for Jovanotti's new single Gli Immortali came out yesterday. I directed, shot and edited. We shot it in a snowy and very empty NYC, just me filming with a DSLR and him singing and performing. It was fun.
As an additional treat for his fans, I proposed to use the single tracks we shot and use the interactive system Interlude to let viewers edit the video in real time. We embedded it on his official website for a week before the official video release and fans (and the press) kinda loved it. Click on image below to play with the five track (the instructions are in italian, but I honestly don't think you need instructions).