Mtv Aids Day

Client: Mtv
Production: Fabrica
Executive Producer: Joe Togneri
Music: Norman Bambi
Sleepers: Carlo Zoratti, Merche Blasco

Here's a spot I created for Mtv Anti-Aids campaign. The brief was to communicate how much continents like Africa and Asia are still being affected so much by AIDS and how little we are doing for the problem. My idea required hopping on a transantlantic flight to Canada, and by the time we landed there, I had all the footage I needed. Montreal is cool.