web viral (3mins)

Client: Sundek
Production: Mercurio Films
Agency: J. Walter Thompson
Illustrations Sergi "ombrebueno" Sanchez
Animation: Lorenzo Fonda, Sergi Sanchez
Music and sound design: Norman Bambi

The campaign was created to suggest that you should skip winter and live just during summer. The tv animation was very scripted, while the web viral was based on what the agency told me and illustrator Sergi Sanchez (litterally): "Take lot of drugs and have fun".
The result is an improvised animation, no storyboard, just me and Sergi being very dumb and making fun of our own characters.
And we didn't even need drugs.

One day we were completely sick of being at home animating, so we started jerking around. Sergi put on his roommate (who happened to be the great Nico Casavecchia) wetsuit:



we agreed that the human statues on the Ramblas were not that great, so we decided to go and show them what a real human statue's worth.



after getting hold of a bucket, we looked for a good spot on the Ramblas.



what made our human statue stand out was the possibility to pay 50 cents and throw a bucket of water at the statue (Sergi). Of course, if you hit him he would swim for a couple of seconds and change position.



we then upped the antes: if you managed to extinguish the cigarette, you would have your 50 cents back.



no wonder we were the most succesful human statue of that day.





we made 1.25 euros. we then went home and started working again. (of course we sneaked one of the pictures into the final video.. see if you can spot it)