NIKE

SHOX CAMPAIGN – OLD BOOT

Director: Lorenzo Fonda
Client: Nike
Agency: Sartoria
Illustrations and editing: Lorenzo Fonda
Animation: Lorenzo Fonda
Music and sound design: Norman Bambi
Vocals: Dad and his church singing team

————–

The agency asked me to come up with some ideas about a race between a human and a grasshopper, for the italian launch of the new Nike Shox shoe. Nike liked the first animation so much that decided to do a contest for people to send in ideas on how the story should have gone on. I had to decide which idea I liked best, and I went for the weirdest one, obviously. (Watch the other Nike shox here) The choir is an italian popular song from the 50’s, and the winning contestant changed the words to match the idea of how much the boot is envious of the new Nike shoe. Since I had to find a choir formed of men, I asked my father to put together some singing people from the local church. They accepted with the only request that the agency donated some money to the church. So those faces of the singers you see in the Old Boot spot are my dad and his friends.

PRODUCTION NOTES

Father and his gang. 

As we’ve found as of late, chaep replica watches brands are making Replica Hublot Swiss Made a special effort to accomplish new records in slimness, as well as in the level of entanglement and multifaceted nature that they pack into those super-thin developments and cases. Here are seven late illustrations of timepieces that (at any rate for the occasion) have set records for slenderness in their individual classifications.

World’s Thinnest Minute Repeater (Current)

Presented at Baselworld 2016, the Bulgari Octo Finissimo Minute Repeater, now asserts the title of littlest striking cheap fake watches available, a title that had been held already by Jaeger-LeCoultre (see underneath). Striking swiss replica watches convey a few particular development limitations, and require an abnormal state of mastery to accomplish the testing objective of a serious, completely clear replique montre de luxe ring with a uniform, reliable rhythm when the component is initiated. Normally, such a tag heuer replica watches for sale watch replica watches has a tendency to be on the huge side, because of the requirement for adequately liberal inside volume for ideal dissemination of the sound inside of the case, in this manner guaranteeing perfect acoustic quality. Bulgari, be that as it may, set out to accomplish this “immaculate sound” inside of the littlest conceivable space. To this end, the brand built up the in-house BVL Caliber 362, which measures only 3.12 mm thick, and made a case whose general thickness is just 6.85 mm. The case is made of titanium, whose low-thickness properties turned replique montre out to be fabulous for sound dispersion. Another sharp touch was the removed hour-markers on the dial (additionally made of titanium) and cut-out ring around the little seconds subdial, which made openings Replica Tag Heuer that serve to enhance the reverberation inside the case and in this manner enhance the sound impact. More detail on that watch can be found here.