Director: Lorenzo Fonda
Client: Sundek Production: Mercurio Films
Agency: J. Walter Thompson
Illustrations Sergi “ombrebueno” Sanchez
Animation: Lorenzo Fonda, Sergi Sanchez
Music and sound design: Norman Bambi
The campaign was created to suggest that you should skip winter and live just during summer. Man hibernates just like animals do, and goes straight to summer. Pretty straightforward.