Director: Lorenzo Fonda
Client: Sundek Production: Mercurio Films
Agency: J. Walter Thompson
Illustrations Sergi “ombrebueno” Sanchez
Animation: Lorenzo Fonda, Sergi Sanchez
Music and sound design: Norman Bambi
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The campaign was created to suggest that you should skip winter and live just during summer. Man hibernates just like animals do, and goes straight to summer. Pretty straightforward.