UGG

KEEP STEPPIN

Director: Lorenzo Fonda
Client: UGG Australia
Agency: MC Saatchi LA
Agency creative director: James Bray
Agency producer: Dennis Disalvo
Art director: Stephen Reidmiller
Copywriter: Jamie Dos Santos
Senior Art director: Ron Tapia
Production company: Paydirt Pictures
Executive Producers: Jonathon Ker, Jeremy Barrett
Producer: Leigh Goldstone
Director of Photography: Shasta Span
Stylist: Shelly Caudil
Production designer:
Editor: Cosmo Street
Post production facility: Bonch
Compositing and grading: Bill Pollock

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Did you know that UGG does not only do those boots you see kind of everywhere? They have several other shoe designs, and I was asked by agency MC Saatchi LA to create videos that advertised these other new kinds.

I really enjoyed working on this series, as the kind of brand required a bit more stylized visuals than what I’m used to.

PRODUCTION NOTES

Our male lead chatting on a break with one of the “elements carriers”.¬†

This is Shasta, the director of photography, juggling an Alexa camera and a slice of pizza at the same time.