Concept, direction, design, animation: Lorenzo Fonda
Client: Brooklyn Brewery
Production company: Ghost Robot
Producer: Casey Sinsich
Animation assistant: Charles Ferran


Brooklyn Brewery is a beer company based in, you guessed it, Brooklyn. They make different styles of booze and they also organize little festivals to promote the brand and bring the local communities together. I was asked to come up with five different augmented reality ideas that would appear on peoples’ phones when they pointed at posters of the beers hung around the festivals. Guess which beer I drank during the long animation hours? 3 2 1 nope, you’re wrong, I only drank milk.