NIKE PKO

PEE SHAMING

Directors: Lorenzo Fonda, Enrico Mazzi
Client: Nike
Agency: Sartoria
Illustrations and animations: Lorenzo Fonda
Sound design: Esa
Compositing: Enrico Mazzi

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Nike wanted to promote the Panna K.O. tournament in Italy. Sartoria agency approached us and asked to create two little films, very fast, that explained the way the game is played and that reinterpreted the final shaming moment when a player is K.O.’d (by having ball thrown between his leg) in an imaginative way.